Zip research reveals 83% of U.S. BNPL users with a preferred provider would likely abandon a purchase without it
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Zip research reveals 83% of U.S. BNPL users with a preferred provider would likely abandon a purchase without it

FinTech NewsRead original ↗

Nearly half have already abandoned a purchase in the past year, underscoring the importance of payment choice for retailers Zip (ASX: ZIP), the digital financial services company offering innovative, people-centered products, today released new research showing that payment…

Zip research reveals 83% of U.S. BNPL users with a preferred provider would likely abandon a purchase without it

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